Permit Expediting for Your Retail Signs and Lighting
Loud music, strong perfume and dim lighting.
Can anyone think of what clothing store these characteristics describe?
If you picked Abercrombie or Hollister then you would be correct. When most people are in a mall, they can smell the Fierce scent from miles away, and they can hear the music pumping as they near the retail clothing store. How a chain designs their store and the aesthetics they choose to decorate with help to build brand recognition with customers. There are many aspects that go into the design and construction of any retail store. Companies need to decide whether they want dim lighting or fluorescent. They need to pick the lay out, the signs and the many other aspects. As this article from Retail Source explains, a stores design can be extremely important to attracting customers,
“One of these essential elements is Visual Merchandising. VM encompasses everything you experience as you walk up to, into and through a store. Your image starts on the street with your façade, sign, front door and windows. If a potential customer isn’t attracted to what they see on the outside they are not likely to come inside to shop.
Storefront Image and Signage
Your façade is not always within your control but you can control its cleanliness. A clean sign, door, window and building say to your customers that you care about them, the neighborhood and your merchandise. As for coordinating your interior and exterior image, the sign tells customers if your store is elegant, funky, fun, junior, for children or adults, creative or conservative. Your interior store design and displays will ideally coordinate with your exterior sign image.
Window Displays That Tell a Story
Your store window displays give potential customers even more information. A window filled with merchandise like the old Woolworths looks disorganized and generally low cost. An expensive, elegant window often shows minimal merchandise well lit and simply presented. Space equals price. A traditional merchandise display may show items balanced in a classic manner with both sides perfectly matched with something larger in the center. A more creative display may have some things hanging from the ceiling interacting with the sitting merchandise in some way. Any type of original artwork will shout out “creative” as well. The addition of a sense of humor (that works for the morals and values of your community) is always a plus.”
As many retailers decide to open new stores, they are looking for ways to entice the customer and draw them in, and many businesses want to make their stores appearance unique and memorable. What architects, retailers and contractors need to keep in mind are the permits that go along with the building designs. Signs, lighting, plumbing, and many other aspects of a store are all subject to different permits. So when you are looking to add a new sign or construct a new building with bright bulbs, make sure that you are going after the right permits. It can be extremely beneficial to hire a permit expediter that knows the ins and outs of the retail permitting world. They usually have the right knowledge and a skilled staff that can get your project off to the right start.
If you have any questions or concerns about a project that you’re starting, feel free to ask us here.
